Videos already account for over 70% of global internet traffic and is set to rise to 80% by 2020. Yet for some reason, some businesses seem to shy away from taking the plunge into the digital marketing world. Maybe it's the budget, maybe it's the time or maybe it's simply the fear of the unknown. Video production can seem an intimidating subject, but for those whose who are brave enough, the benefits can and will be huge.
Here's 5 reasons why businesses need (more) video.
1. YouTube is the second largest search engine in the world.
Yeah, you've read that right. With over three billion searches each month, and over 100 hours of video uploaded every minute, YouTube is bigger than Bing, Yahoo, Ask and AOL combined! There's only one engine with more searches, which brings us on to the next point.
2. Rank higher on Google.
In 2006, Google bought YouTube for $1.6 billion, not bad considering it's worth around $40 billion now. Videos that feature on YouTube can appear organically on Google searches, making it a no brainer for marketing professionals.
3. Give the people what they want.
Over 8 billion videos are watched on Facebook alone every day, not to mention the 10 billion on Snapchat and YouTube. Photos alone just don't cut it anymore, in-fact, Facebook videos on average receive 135% more organic reach than photos.
4. Strengthen your brand.
Open up and let audiences into your story. The art of face-to-face conversation is slowly dying, so how can you gain a customers trust? If you show your face to an audience, they become accustomed to it. Scientifically, that builds trust, and when a customer trusts you, they're more likely to buy from you.
5. Spice up your email campaigns.
I've lost count of how many soulless e-newsletters I delete every day. Did you know that including a video in an email can lead to open rate increase of up to 19% and a click-through rate of more than 50%? Give your email campaigns come character and start catching people's attention.
So there you have it, 5 reasons why businesses need (more) video. So don't put it off any longer, videos are taking over the internet. Embrace this change and help your business stand out from it's competitors. In the words of Elvis 'a little less conversation, a little more action'.
Take the first step into the wonderful world of video advertising and contact Michael Tracey Films today.